Join us for February's #CareIsLove Campaign

February 2024, we will be leading a month-long #CareIsLove social media campaign, as part of our Bright Spots calendar, to showcase the heartfelt commitment of care workers, and how they have become friends and family with those they serve.

In communities and homes across the country, older adults and their caregivers develop deep emotional connections and genuine love—especially during the difficult past couple of years together. This February, LeadingAge Texas leads #CareIsLove, a month-long campaign to showcase the heartfelt commitment of care workers, and how they have become friends and family with those they serve.

We’re inviting staff, residents, clients, families and all our members to send valentines messages, videos, and photos that embody the holiday theme to remind everyone that when it comes to aging services, #CareIsLove. To make it easy to participate, LeadingAge Texas is providing customizable social graphics and templates, sample social posts, op-ed templates and sample pitch notes for members.

Here are some ways to participate:

PROMOTE #CAREISLOVE ON SOCIAL MEDIA

Whether you’re using Facebook, LinkedIn, Twitter, Instagram – or all of the above – engage your communities in the conversation.

Be sure to follow us on social media at @LeadingAgeTexas, tag us, and use the hashtag #CareIsLove in your posts. Feel free to use our sample posts below, edit as needed, and explore our social media banners and posts.

PR TEMPLATES:

We're providing plug-and-play draft op-eds, media advisories and phone scripts for reporter pitches that you can customize for use in February around Valentine’s Day. We recommend filling in as many local details as possible about 1) efforts to help connect clients/residents with loved ones and 2) anecdotes or observations of how the last few months have strengthened connections between staff and clients/residents. 

ART PROJECT:

Print out our Valentine’s Day template cards to have residents and staff color and write meaningful messages to each other.

SOCIAL MEDIA ACTIVITIES:

• Send a valentines message to the special care worker or an older adult in your life, or post a video or photo of you together.
• Add the hashtag #CareIsLove to your posts/tweets so our communities can see the wonderful messages.
• Share and “like” #CareIsLove content on our and others’ pages to help spread the message.
• Use our digital valentine's cards on social media. 
• Upload our Facebook, Twitter, and LinkedIn profile banners to your pages. 
• Like @LeadingAgeTexas/@LeadingAgeTX

SOCIAL MEDIA GRAPHICS:

• Social media posts/graphics
• Profile banners
  

SAMPLE POSTS/TWEETS:

• #CareIsLove, and it flourishes abundantly in the heart of aging services. This February, let's shine a light on the emotional depth in the bond between older adults and their caregivers.

• This February, we’re shining a light on the bonds of love between older adults and their caregivers. What are the ways your staff, residents, clients, and families demonstrate that #CareIsLove?

• We love how much the older adults we serve and our staff care for each other! Join us today in celebrating these relationships. #CareIsLove

• Join us in celebrating the beautiful connections between the older adults in our community and our dedicated staff! Let's spotlight these heartwarming relationships together. #CareIsLove

• During this month of February, we are sharing the love ♥️ [INSERT POSITIVE COMMUNITY REVIEW] #CareIsLove 

• In our community, care = ❤️ #CareIsLove

• #CareIsLove and in aging services, it’s abundant. This February, we’re highlighting the deep emotional connections that develop between older adults and their caregivers. 

• This Valentine's Day, let's honor the unbreakable connections between our seniors and the caregivers who uplift their spirits daily. Who in your community deserves a shout-out for their dedication? #CareIsLove

• Every day, professionals in aging services provide essential care and support. This Valentine’s Day, let's celebrate the profound relationships that blossom between seniors and their caregivers. Show us how your community embodies #CareIsLove!

• The heartfelt connections between older adults and their caregivers are priceless. This Valentine’s Day, let's honor these connections that beautifully illustrate how #CareIsLove

SAMPLE EMAIL OR NEWSLETTER BLURB

Join us February 2024 for #CareIsLove

Hey all,

This February, LeadingAge Texas leads #CareIsLove, a month-long campaign to showcase the heartfelt commitment of care workers, and how they have become friends and family with those they serve.

This campaign is part of our ongoing effort to combat the deeply held public misperceptions of our field. Often rooted in ageism, these false beliefs are made possible because of an incomplete understanding about aging and aging services. Showcasing the rich and diverse life experiences happening within aging services is one way that we can tell a multi-dimensional story of our work.

Participate in February's #CareIsLove campaign by inviting staff, residents, clients, and families to send valentines messages, videos, and photos that embody the holiday theme to remind everyone that when it comes to aging services, #CareIsLove. Check out the toolkit for more information: leadingagetexas.org/CareIsLove

We hope you join us!

Thank you to LeadingAge for the campaign inspiration & materials!