Join us for June's #SeniorLivingChampions Campaign

June marks the launch of our month-long #SeniorLivingChampions social media campaign, as part of our Bright Spots calendar, where we come together to celebrate the exceptional staff who make a difference in the lives of seniors every day. Join us in honoring these remarkable champions of senior living throughout the month and let their dedication shine!

The #SeniorLivingChampions campaign is a platform for us to showcase the heartfelt commitment and unwavering dedication of all staff members in senior living communities. It's an opportunity to highlight the extraordinary efforts of these unsung heroes who make a significant impact in the lives of seniors, fostering an environment of love, support, and genuine care. This June, LeadingAge Texas leads #SeniorLivingChampions, a month-long celebration dedicated to recognizing and honoring the exceptional professionals in senior living communities across Texas. Join us in celebrating these remarkable champions of senior living throughout the month!

We invite our members and the broader community to join us in celebrating and appreciating the senior living staff who have become friends and family to the seniors they serve. It's a chance to share stories of the remarkable connections, the moments of joy, and the transformative experiences that occur when senior living staff go beyond their job descriptions, treating each resident with dignity, respect, and compassion.

As part of our member toolkit, we have provided pre-written social media captions and a variety of graphics and images that you can use in your posts. Let's collaborate and uplift each other's voices to honor the #SeniorLivingChampions who are truly making a difference in the lives of seniors.

Here are some ways to participate:

SHARE #SENIORLIVINGCHAMPIONS ON SOCIAL MEDIA

Whether you’re using Facebook, LinkedIn, Twitter, Instagram – or all of the above – engage your communities in the conversation.

• Add the hashtag #SeniorLivingChampions to your posts/tweets so our communities can see the wonderful messages
• Share and “like” #SeniorLivingChampions content on our and others’ pages to help spread the message
  
• Upload our Facebook, Twitter, and LinkedIn profile banners to your pages
• Like/Follow LeadingAge Texas: Facebook; LinkedIn; Instagram

SOCIAL MEDIA GRAPHICS:

• Facebook banner
• LinkedIn banner
• Twitter banner
• Employee Spotlight Canva Templates
  

SAMPLE POSTS/TWEETS:

General:

• We are incredibly grateful for the team members in our community who become friends and family to our residents. Their unwavering commitment and compassion make our community shine. Join us in honoring these remarkable individuals! Share your stories and appreciation using #SeniorLivingChampions.

• Behind every smile, there's a team member who tirelessly works to bring joy and comfort to our residents. Today, we celebrate their selflessness and dedication. Join us in recognizing these senior living champions who make a difference every day! #SeniorLivingChampions 

• Have you had a transformative experience with a team member in our community? We want to hear your story! Share how a team member has made a positive impact on your life or the life of a loved one. Together, let's celebrate and honor these incredible #SeniorLivingChampions

• On this #ThankfulThursday, we extend our deepest gratitude to the team members who bring warmth, compassion, and support to our residents each day. Your dedication does not go unnoticed. Thank you for being our #SeniorLivingChampions!

• Behind the scenes, team members are the heart and soul of our community. They bring comfort, laughter, and companionship to our residents. Join us in celebrating the team members who make our community thrive! Share your stories and photos using #SeniorLivingChampions

• Today, we celebrate the superheroes who contribute to our community's success. Their acts of kindness, creativity, and dedication make them true #SeniorLivingChampions. Help us honor these remarkable team members who go above and beyond every day! #SeniorLivingChampions

Team Member Spotlight:

• Meet [Name], one of our extraordinary team members who goes above and beyond every day. Their dedication and compassion truly make a difference in the lives of our residents. Join us in celebrating [Name] and all the #SeniorLivingChampions who bring joy to our community!

• Today, we share the story of [Name], a team member who brings sunshine into the lives of our residents. Their kindness, patience, and genuine care touch the hearts of everyone they encounter. Join us in celebrating [Name] and all the #SeniorLivingChampions who make our community thrive!

• Introducing [Name], our very own #SeniorLivingChampion! Their unwavering dedication and compassionate care have touched the lives of countless residents. Join us in celebrating [Name] and the extraordinary impact they make every day.

• Meet [Name], a shining example of what it means to be a #SeniorLivingChampion. Their infectious positivity, kindness, and genuine love for our residents make them an invaluable member of our community. Help us honor [Name]'s incredible contributions!

• We're thrilled to highlight [Name] as our featured #SeniorLivingChampion this week. Their extraordinary empathy and personal connection with residents make them an exceptional care provider. Join us in recognizing [Name]'s unwavering commitment and passion!

• We're thrilled to spotlight [Name], our resident-focused #SeniorLivingChampion. Their genuine care, patience, and unwavering support have touched the lives of those around them. Let's applaud [Name] for their exceptional dedication and positive impact! 

• We're excited to showcase [Name] as our #SeniorLivingChampion. Their passion, dedication, and exceptional care reflect their unwavering commitment to the well-being and happiness of our residents. Help us appreciate [Name]'s incredible contributions!

• Join us in honoring [Name], a true leader and a #SeniorLivingChampion within our community. Their dedication, guidance, and support inspire our team to deliver exceptional care and create a nurturing environment for our residents.

• Today, we celebrate [Name], a shining example of excellence in senior living leadership. Their strategic vision, compassion, and commitment to quality care have elevated our community to new heights. Let's applaud [Name]'s outstanding contributions! #SeniorLivingChampions

• We are proud to spotlight [Name], our esteemed [Job Title] and a true #SeniorLivingChampion. Their strategic vision, mentorship, and dedication to our community have made a lasting impact on our residents' lives. 

• Behind every successful team, there's an exceptional leader. [Name] is that leader within our community, consistently going above and beyond to empower our team members and ensure the well-being of our residents. Join us in celebrating [Name]'s unwavering dedication as a #SeniorLivingChampion!

2025 Award Winners Spotlight:

Dr. Herbert Shore Outstanding Mentor
Guy Hamilton, Director of Operations, EdenHill Communities

• We are so proud of our very own Guy Hamilton for receiving the Dr. Herbert Shore Outstanding Mentor Award from @LeadingAgeTexas! Guy’s leadership, support, and investment in others have helped shape the future of aging services—not just here at EdenHill, but across the field. 👏 #SeniorLivingChampions [attach photo]
• Congratulations to Guy Hamilton for being honored with the Dr. Herbert Shore Outstanding Mentor Award! His passion for guiding others and building strong teams makes him a true example of what leadership in aging services looks like. #UpliftAging #SeniorLivingChampions [attach photo]

Excellence in Advocacy
Juliette Fowler Communities – Dementia Friendly Dallas

• We’re honored to be recognized with the Excellence in Advocacy Award from @LeadingAgeTexas for Dementia Friendly Dallas! This initiative has been a labor of love, and we’re proud to be part of a movement that makes Dallas more inclusive and supportive for all. 💜 #SeniorLivingChampions [attach photo]
• Advocacy in action! Juliette Fowler Communities is thrilled to receive the Excellence in Advocacy Award from @LeadingAgeTexas for our Dementia Friendly Dallas efforts. Thank you to everyone who has joined us in championing change for those living with dementia. #UpliftAging #DementiaCare [attach photo]

Excellence in Board Governance
Paul Hilgers, Westminster

• We’re thrilled to celebrate longtime board member Paul Hilgers for receiving the Excellence in Board Governance Award from @LeadingAgeTexas! His wisdom, leadership, and heart for our mission have made a lasting impact here at Westminster. #SeniorLivingChampions [attach photo]
• Congratulations to Paul Hilgers on being honored with the Excellence in Board Governance Award! His steady leadership has helped guide Westminster with vision and integrity. We’re grateful for his dedication. 👏 #SeniorLivingChampions [attach photo]

Excellence in Community Impact
EdenHill Communities

• EdenHill Communities is honored to receive the Excellence in Community Impact Award from @LeadingAgeTexas! This recognition speaks to the heart of our mission—serving with purpose and building meaningful connections every day. #SeniorLivingChampions [attach photo]
• We’re so grateful to be recognized for our work with the Excellence in Community Impact Award from @LeadingAgeTexas! Thank you to our amazing team, residents, families, and supporters who make this impact possible. #SeniorLivingChampions [attach photo]

Excellence in Direct-Care
Melissa Avendano, Blue Skies of Texas

• A huge congratulations to Melissa Avendano, LVN at Blue Skies of Texas, for being awarded the Excellence in Direct-Care Award from @LeadingAgeTexas! Melissa’s compassion, commitment, and clinical excellence make her a true hero in our community. #SeniorLivingChampions [attach photo]
• We’re so proud of Melissa Avendano for receiving the Excellence in Direct-Care Award from @LeadingAgeTexas! Her dedication to our residents and team is truly inspiring. Thank you, Melissa, for all you do. 💜 #UpliftAging #SeniorLivingChampions [attach photo]

Excellence in Leadership
Marsha Cayton, Seven Acres Jewish Senior Care Services

• We are beyond proud of our CEO, Marsha Cayton, for receiving the Excellence in Leadership Award from @LeadingAgeTexas! Her visionary leadership, compassion, and unwavering dedication continue to elevate Seven Acres every day. 💫 #SeniorLivingChampions [attach photo]
• Congratulations to Marsha Cayton on this well-deserved honor! The Excellence in Leadership Award from @LeadingAgeTexas is a testament to her passion, innovation, and servant leadership in aging services. #UpliftAging #SeniorLivingChampions [attach photo]

Outstanding Young Professional
Chelsea Casanova-Moreno, Morningside Ministries

• Help us celebrate Chelsea Casanova-Moreno, our incredible COO, for being named Outstanding Young Professional by @LeadingAgeTexas! Chelsea brings energy, vision, and heart to everything she does—and we’re so proud of her. 🎉#SeniorLivingChampions [attach photo]
• Shoutout to Chelsea Casanova-Moreno for being honored as this year’s Outstanding Young Professional by @LeadingAgeTexas! Her dedication to mission-driven leadership is inspiring the future of aging services. 🌟 #UpliftAging #SeniorLivingChampions [attach photo]

SOCIAL MEDIA ACTIVITIES:

• Care Worker Spotlight:
  Shine a spotlight on the exceptional care workers in your community! Share heartwarming stories and photos of care workers who go above and beyond, making a difference in the lives of residents. Let's celebrate their dedication and impact.
• Resident Testimonials:
  Share the powerful voices of residents and their families! Collect testimonials about the outstanding care workers who have touched their lives. Capture these heartwarming stories and share them with a photo or video to showcase the special bonds that form in our communities.
• Appreciation Wall:
  Join us in building a virtual wall of appreciation for care workers! Use the hashtag #SeniorLivingChampions to share your messages, photos, and videos expressing gratitude for the extraordinary care workers in your community. Let's create a space filled with love and appreciation.
• Stories of Impact:
  Help us highlight the incredible impact of care workers! Share inspiring stories that showcase the dedication, compassion, and creativity of care workers in making a difference. Let's celebrate the moments that warm our hearts and demonstrate the true essence of care.
• Q&A with Employees:
  Get to know the incredible senior living staff behind the scenes! Engage in a live or pre-recorded Q&A session where the community can ask questions and gain insights into the experiences and motivations of these unsung heroes.
• Throwback Appreciation:
  Let's celebrate the care workers who have stood the test of time! Share throwback photos or stories of those dedicated individuals who have been with your community for years, highlighting their lasting impact and commitment to seniors. 
• Behind-the-Scenes:
  Take a peek behind the scenes of care work in action! Share captivating photos or short videos that showcase the daily dedication and tasks performed by care workers, offering a glimpse into their unwavering commitment to residents' well-being. 

SAMPLE EMAIL OR NEWSLETTER BLURB

Join us June 2025 in celebrating our #SeniorLivingChampions

Hey all,

This June, LeadingAge Texas leads #SeniorLivingChampions, a month-long celebration dedicated to recognizing and honoring the exceptional care workers in senior living communities across Texas.

At [Organization Name], we believe that our staff members are the champions of senior living. They bring compassion, expertise, and leadership to their roles, making a positive impact on the lives of our residents each and every day. The #SeniorLivingChampions campaign provides an opportunity to showcase their exceptional work and share inspiring stories that challenge stereotypes and highlight the incredible diversity of experiences in our communities. Let's come together as a community and celebrate the incredible individuals who make senior living truly special. 

Use the power of social media to shine a spotlight on our #SeniorLivingChampions. Check out the toolkit for more information: leadingagetexas.org/SeniorLivingChampions. 

Thank you for your dedication to providing exceptional care and support to our residents and clients. Together, let's celebrate our #SeniorLivingChampions!

We hope you join us!