Join us for August's #AgingWell Campaign

August 2024, we will be leading a month-long #AgingWell social media campaign, as part of our Bright Spots calendar, to explore ways to live vibrantly, promote healthy aging practices, and create a community that champions a fulfilling and joyful life at every stage.

Throughout August, LeadingAge Texas leads #AgingWell, a month-long campaign to promote healthy aging and vibrant living in our communities. We aim to highlight the many ways our members support and encourage older adults to lead active, fulfilling lives.

We’re inviting staff, residents, clients, families, and all our members to share stories, tips, and photos that exemplify healthy aging and vibrant living. LeadingAge Texas is providing customizable social graphics and templates, sample social posts, op-ed template, and sample pitch notes for members to participate effortlessly.

Here are some ways to participate:

PROMOTE #AGINGWELL ON SOCIAL MEDIA

Whether you’re using Facebook, LinkedIn, Twitter, Instagram – or all of the above – engage your communities in the conversation.

Be sure to follow us on social media at @LeadingAgeTexas, tag us, and use the hashtag #AgingWell in your posts. Feel free to use our sample posts below, edit as needed, and explore our social media banners and posts.

PR TEMPLATES:

We're providing a plug-and-play draft op-ed and phone script for reporter pitches that you can customize for use in August. We recommend including local details about 1) initiatives that promote healthy aging in your community and 2) success stories of residents who exemplify vibrant living. 

SOCIAL MEDIA ACTIVITIES:

• Share a story or tip on how you or your community supports healthy aging
• Post a video or photo of residents and staff participating in activities that promote vibrant living
• Add the hashtag #AgingWell to your posts/tweets so our communities can see the inspiring stories
• Share and “like” #AgingWell content on our and others’ pages to help spread the message
  
• Use our digital wellness tips on social media
• Upload our Facebook, Twitter, and LinkedIn profile banners to your pages
• Like @LeadingAgeTexas/@LeadingAgeTX

SOCIAL MEDIA GRAPHICS:

• Social media graphics and profile banners
  

SAMPLE POSTS/TWEETS:

• Healthy aging is more than just physical health – it's about living vibrantly and joyfully. This August, let's celebrate all the ways we can #AgingWell together!

• Vibrant living and healthy aging go hand in hand. This August, share your stories and tips on how we can all #AgingWell.

• Our community is dedicated to promoting healthy aging. Join us in celebrating vibrant living this August! #AgingWell

• Every stage of life should be fulfilling and joyful. This August, let's highlight how we can all #AgingWell. Share your stories with us!

• From wellness tips to vibrant living activities, let's celebrate the journey of healthy aging. #AgingWell

• At [Community Name], we believe in the power of staying active! This month, our residents are participating in daily walks around our beautiful grounds. How are you promoting #AgingWell? Share your tips with us! 🌿👟

• Healthy aging is a community effort! At [Community Name], we’re hosting weekly cooking classes to teach nutritious recipes. What healthy eating tips do you have to share? #AgingWell 🍎👩‍🍳

• Mindfulness and mental health go hand in hand. At [Community Name], we offer daily meditation sessions to help our residents stay centered and calm. How do you practice mindfulness? #AgingWell 🧘‍♂️🧘‍♀️

• Social connections are vital for healthy aging. We’re excited about our upcoming social events at [Community Name], including our monthly book club and game nights. What social activities does your community enjoy? #AgingWell 📚🎉

• Lifelong learning keeps the mind sharp! Our residents at [Community Name] are taking part in new language classes and tech workshops. What new skills are you or your loved ones learning? #AgingWell 🖥️📖

• Exercise is key to staying vibrant. At [Community Name], our fitness program includes yoga, tai chi, and dance classes tailored for older adults. What are your favorite ways to stay active? #AgingWell 💃🕺

• Nutrition plays a huge role in healthy aging. At [Community Name], our garden-to-table program ensures fresh, organic produce for our meals. How does your community incorporate healthy eating? #AgingWell 🌱🥗

• Staying connected with family and friends is crucial. Our residents at [Community Name] are using video calls and social media to keep in touch. How do you stay connected with loved ones? #AgingWell 📱❤️

• Art and creativity are ageless. [Community Name] is hosting an art show featuring our residents' beautiful creations. What creative activities do you or your community members enjoy? #AgingWell 🎨🖌️

• Every day is an opportunity to learn something new. At [Community Name], our lifelong learning programs include history lectures and music appreciation classes. What new topics are you exploring? #AgingWell 🎵📜

• Our community champions healthy aging through holistic wellness. [Community Name] offers comprehensive wellness check-ups and personalized health plans. How does your community support health and wellness? #AgingWell 🩺🍎

SAMPLE EMAIL OR NEWSLETTER BLURB

Join us August 2024 for #AgingWell

Hey all,

This August, LeadingAge Texas leads #AgingWell, a month-long campaign to promote healthy aging and vibrant living. We aim to highlight the many ways our members support and encourage older adults to lead active, fulfilling lives.

This campaign is part of our ongoing effort to promote healthy aging practices and create a community that champions a fulfilling life at every stage. Showcasing the diverse ways in which older adults can lead vibrant lives is one way we can share the multi-dimensional story of aging services.

Participate in August's #AgingWell campaign by inviting staff, residents, clients, and families to share their stories, tips, and photos that exemplify healthy aging. Check out the toolkit for more information: leadingagetexas.org/AgingWell

We hope you join us!

DRAFT OP-ED

Title: Celebrating Healthy Aging and Vibrant Living in Our Community

As we embrace the month of August, it's time to shine a light on the importance of healthy aging and vibrant living. At [Your Organization’s Name], we believe that aging well involves more than just maintaining physical health – it's about fostering a joyful, fulfilling life at every stage.\

Throughout our community, we see countless examples of older adults living vibrantly. From engaging in regular exercise and participating in social activities to pursuing lifelong learning and creative hobbies, our residents exemplify what it means to age well.

One such example is [Resident's Name], who [briefly describe their healthy aging initiative or success story]. Stories like these remind us that age is just a number and that a fulfilling life is possible at any stage.

We invite everyone to join us in celebrating #AgingWell this August. Share your own stories and tips on healthy aging, participate in community events, and connect with others who are dedicated to promoting vibrant living.

Together, we can create a community that champions a fulfilling and joyful life at every stage. Let’s make August a month to remember by embracing and promoting healthy aging practices.

PHONE SCRIPT FOR REPORTER PITCHES

Hi [Reporter’s Name],

This is [Your Name] from [Your Organization]. I wanted to share some exciting news about our upcoming #AgingWell campaign this August. We’re focusing on promoting healthy aging practices and vibrant living in our community, and I thought it would make a great story for [Publication/Station].

Throughout the month, we will be hosting various activities and events, including wellness workshops, social gatherings, and creative projects. We also have some incredible success stories from our residents who exemplify what it means to age well.

One story that stands out is [briefly describe a success story], which I think your audience would find inspiring and uplifting.

We would love to invite you to cover some of our events or feature our residents' stories in your publication. Would you be interested in learning more or scheduling an interview with some of our residents and staff?

Thank you for your time, and I look forward to hearing from you soon.