Join us for Older Americans Month 2025: Flip the Script on Aging
The 2025 theme, Flip the Script on Aging, focuses on transforming how society perceives, talks about, and approaches aging. It encourages individuals and communities to challenge stereotypes and dispel misconceptions. This year, join us in honoring older adults’ contributions, exploring the many opportunities for staying active and engaged as we age, and highlighting the opportunities for purpose, exploration, and connection that come with aging.
LeadingAge has created tools, tips, and tactics so aging services providers can showcase the connections you help older adults build to maintain their physical, mental, and emotional health.
Here are some ways to participate:
Promote #OlderAmericansMonth on Social Media
Promoting your Older Americans Month activities across social media is a great way to show how residents and clients of your organization are #AgingUnbound. The easiest way to participate is to share LeadingAge Texas' posts on Facebook, LinkedIn, Instagram and Twitter.
Be sure to follow us on social media, tag us, and use the hashtag #PoweredbyConnection in your posts.
LeadingAge prepared sample text to make it easy to post to your social media channels. If possible, use real visuals (photos or video) of older adults, family, and team members in your community—even if your visuals aren’t as high-quality as stock photos. Authenticity is key! Consult the LeadingAge Visual and Design Guide, part of the Opening Doors to Aging Services initiative, for more information. Scroll down to the bottom of the page for shareable graphics, also!
Communications Tips
We’ve created turn-key materials for use by members, but you may also choose to create your own communications. Following is guidance to help you as you develop custom materials:
- Let your residents and clients shine. Use real, not stock, photos (even if you sacrifice a bit of quality). Authenticity wins!
- Quote your residents and clients. They are the authority on their aging experience.
- Show how residents’ connections to family, friends, and your staff are part of your overall care approach.
- Incorporate video. Videos don’t need to be highly produced. Use short, genuine mobile phone videos to liven up your feed.
- Use the hashtags #OlderAmericansMonth and #PoweredbyConnection. Tag LeadingAge in your Facebook and LinkedIn posts and @LeadingAge on Instagram. We’d love to see what you post!
GRAPHICS
SAMPLE POSTS/TWEETS:
- Every year, Older Americans Month celebrates the contributions of older adults and reaffirms our commitment to serving them. The 2025 theme, "Flip the Script on Aging,” encourages us to challenge outdated stereotypes and embrace the many opportunities that come with aging.
- The words we use shape our perceptions. This Older Americans Month, we’re sharing ways to rethink how we talk about aging. Instead of “She still drives,” simply say, “She drives.” Phrases like “still” often reinforce ageist assumptions. Small shifts like this can make a big impact. #FlipTheScriptOnAging
- How do you flip the script on aging? Share photos that show aging is an opportunity, not a limitation—whether it’s pursuing a new passion, giving back to the community, or redefining expectations. Post using #FlipTheScriptOnAging.
- Ever heard someone blame forgetfulness on a “senior moment?” It reinforces the stereotype that aging means cognitive decline. Let’s recognize that minor memory lapses happen to people of all ages. Small language changes help us #FlipTheScriptOnAging. #OlderAmericansMonth
- Learning doesn’t stop with age—it evolves. In fact, adults over 60 are among the fastest-growing group of online learners. Let’s celebrate the pursuit of knowledge at every stage of life. What new skill or subject are you exploring? Share your experience using #FlipTheScriptOnAging.
- Physical activity is key to staying healthy at every stage of life. Whether it’s yoga, dancing, hiking, or daily walks, movement helps maintain strength and independence. This Older Americans Month and beyond, let’s challenge the idea that aging means slowing down. #FlipTheScriptOnAging
- Older Americans Month is underway, but there’s still time to get involved! Find ideas for activities to do on your own or with your community at [URL]. #OlderAmericansMonth
- Many chronic conditions once thought to be a natural part of aging can be prevented/managed through proper nutrition, healthy lifestyle choices, and strong community support. Commit to your health this #OlderAmericansMonth.
Please check out the Opening Doors to Aging Services website for more information & materials
Thank you to LeadingAge
