Join us for September's #NationalWorkforceDevelopmentMonth

September 2024, LeadingAge is participating in #NationalWorkforceDevelopmentMonth -- celebrating our dedicated aging services workforce and supporting its development through new resources.

The rapidly growing field of aging services offers a vast array of job opportunities in all professional areas, from nursing to environmental services and nursing assistants to finance and marketing executives. LeadingAge will mark #NationalWorkforceDevelopmentMonth by supporting members in highlighting the many individuals in their communities who make up our diverse, dedicated aging services workforce. 

GET INVOLVED ON SOCIAL MEDIA

LeadingAge has created tools to make it easy for members to spotlight the many individuals in their communities dedicated to aging services—a unique field that offers professionals in every area a place to make a difference and grow.

LeadingAge Texas wants to help spotlight your community's shining stars! To do so, please fill out this form or email Julianna with the name, title, image and a short description of the team members you want to highlight.

Share LeadingAge & LeadingAge Texas Posts: The easiest way to participate is to share LeadingAge Texas' posts on Facebook, LinkedIn, Instagram and Twitter. Be sure to follow us on social media, tag us, and use the hashtag #NationalWorkforceDevelopmentMonth in your posts.

We’ve created turnkey materials for use by members, but you may also choose to create your own communications. Following is guidance to help you as you develop custom materials:

• Let your staff shine. Use real, not stock, photos (even if you sacrifice a bit of quality). Authenticity wins!
• Quote your workforce. They are the authority on their experience.
• Incorporate video. Videos don’t need to be highly produced. Use short, genuine mobile phone videos to liven up your feed.
• Use the hashtag #NationalWorkforceDevelopmentMonth. Tag LeadingAge in your Facebook and LinkedIn posts and @LeadingAge on Instagram. We’d love to see and like your posts!

CAMPAIGN GRAPHICS

Download Resources

SOCIAL MEDIA SAMPLE TEXT:

All aging services career paths offer diverse opportunities for individuals who are passionate about working with older adults and contributing to their well-being and quality of life. Spotlight the individuals in your workforce this #NationalWorkforceDevelopmentMonth on your social media channels by using the prepared sample text below. Customize and add information about your featured staff and community.

Caregiver

• We celebrate [name] for making a meaningful difference in so many lives at [organization name]! Learn more about how you can join our team for a rewarding career in caregiving [link to your organization’s careers page]. #NationalWorkforceDevelopmentMonth
• #NationalWorkforceDevelopmentMonth is an opportunity to celebrate all the dedicated caregivers in our community, including [title] [name] who always brings a smile to the faces of residents [he/she/they] cares for at [organization].

Administrative

• [Organization name] provides the best quality care to older adults in our community thanks to the passion and management of our [title], [name]. #NationalWorkforceDevelopmentMonth
• Join us in celebrating [title] [name] for [his/her/their] commitment to making sure our caregivers never miss a visit with [his/her/their] [organization] clients! #NationalWorkforceDevelopmentMonth

Environmental Services

• The older adults of [organization] enjoy healthy living spaces thanks to the dedicated support of our [title] [name and impact of his/her/their role]. #NationalWorkforceDevelopmentMonth
• [title] [name] has been keeping the [organization name] community safe and clean since [year he/she/they joined the team]! #NationalWorkforceDevelopmentMonth

Culinary

• For many in our community, gathering for meals is a major highlight of the day! [Name and position] keeps mealtime delicious and fun at [organization name]. #NationalWorkforceDevelopmentMonth
• Join us in recognizing the incredible culinary talents of [title] [name]! [He/She/They] continue to grow their skills and become an integral part of [organization name]. #NationalWorkforceDevelopmentMonth

Transportation

• At [organization name], we celebrate our transportation team and [name and position] for [his/her/their] commitment to keeping those we serve safe! #NationalWorkforceDevelopmentMonth
• [City/town]’s older adults rely on the dependable transportation services of [title] [name] to get around town for errands, appointments, and fun! #NationalWorkforceDevelopmentMonth

Service Coordinator

• Service coordinators like [name] make a difference in the lives of everyone living at [organization]—helping our residents get the services, supports and care they need! #NationalWorkforceDevelopmentMonth
• What would our residents do without our [title] [name]? Every day, [he/she/they] makes their lives a little easier—and a whole lot better! #NationalWorkforceDevelopmentMonth

Lifestyle

• From social gatherings to fun activities, [title] [name] keeps our community members moving, smiling, and trying new things! #NationalWorkforceDevelopmentMonth
• [Name] keeps our community on its toes with diverse and fun activities. We’re excited to celebrate [him/her/them] and all aging services [title] this #NationalWorkforceDevelopmentMonth

General:

• During #NationalWorkforceDevelopmentMonth, we celebrate team members like our [title] [name] for the incredible work [he/she/they] do to support our community!
• Our residents live with joy and purpose with the support of our caring, professional staff! #NationalWorkforceDevelopmentMonth
• A career in aging services can be much more than you may think. Whether you are a caretaker, a cook, or a driver—you can apply your skills to support older adults. Explore the many rewarding and meaningful careers in aging services and make a difference in the lives of others. #NationalWorkforceDevelopmentMonth
• Are you interested in making an impact on older adults and their families? A career in aging services awaits you! Visit the LeadingAge Aging Services Career Center for available opportunities—from culinary services to marketing, there’s a career path for you https://careers.leadingage.org/ #NationalWorkforceDevelopmentMonth
• Join LeadingAge this September in celebrating #NationalWorkforceDevelopmentMonth. Visit https://bit.ly/3AkK8zt for resources LeadingAge members can count on to support your workforce needs. 
• During #NationalWorkforceDevelopmentMonth, we’re proud to celebrate and support the aging services workforce. Thank you for the incredible sacrifices our care givers give to support older adults and their families each day. https://bit.ly/3AkK8zt
• Join us this month in educating our communities on the exciting opportunities in the aging services #workforce! Sept. is #NationalWorkforceDevelopmentMonth, check out our page for ideas on how to engage around this important initiative https://bit.ly/3AkK8zt

Creating your own posts? Don’t forget to use the hashtag #NationalWorkforceDevelopmentMonth and tag @LeadingAge on Facebook, LinkedIn, Twitter, and Instagram. Also, consult the LeadingAge Visual and Design Guide, part of the Opening Doors to Aging Services initiative, for more information.

MEMBER STORIES

Throughout September, we're highlighting LeadingAge member stories that represent the dedicated work of caregiving professionals in your communities. Spotlight members throughout your community with the customizable Member Spotlight social media template in the Toolkit. 

STORY COLLECTOR

We invite you to submit your stories on practical workforce innovations. Let us use your stories of workforce success to help your peers thrive in a time of relentless change.

CAREER CENTER

Aging services offers a wide range of job opportunities that fit a variety of backgrounds, including culinary, dining, retail hospitality, maintenance, transportation, IT services/support, and more! 

LeadingAge Career Center
For additional information and quick facts about finding your next job in Aging Services, visit the LeadingAge Career Center and start searching today! 

LeadingAge Texas Career Center
Let the LeadingAge Texas Career Center help make your next employment connection!

TRAINING AND EDUCATION

LeadingAge provides its members support for their workforce initiatives and growth. We offer leadership development, education, internship and scholarship opportunities, and so much more!

The Learning Hub offers several workforce and human resources learning opportunities for aging services professionals, including:

• Values-Based Recruitment | In this 18-minute QuickCast, Denise Boudreau outlines how LeadingAge members can make sure their workplace culture is reflected in every touch point with potential new hires.
• The Unspoken Exodus of Women from the Workforce | This Spotlight explores the shift in workforce participation among women and what LeadingAge members can do to recruit and retain this vital segment of our employee population.
• Promoting Equity for the Direct Care Workforce | In this 26-minute QuickCast, Robert Espinoza outlines the impact racial and gender disparities have on direct care workers and how providers can strengthen their workforce through equitable approaches.

Check out LeadingAge's Workforce Development page for more information & materials

Thank you to LeadingAge!