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WEBINAR: Maintaining Occupancy & Census Through Digital Marketing
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Gather your team & join in on this can't-miss webinar!

 Export to Your Calendar 1/17/2018
When: January 17
12 - 1 pm
Where: online/webinar
United States
Contact: Dorothy Ferrick
(512) 467-2242


Online registration is available until: 1/15/2018
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WEBINAR: Maintaining Occupancy & Census Through Digital Marketing

January 17 • 12 - 1 pm

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REGISTER TODAY
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ABOUT THE WEBINAR

Gather your team & join in on this can't-miss webinar! Seniors and their family members have become digitally savvy, meaning organizations need to up their game when it comes to marketing in the social media sphere. This program is designed to help you get the most out of your digital investment so you can enhance your online presence and maintain your occupancy and census.

This webinar is targeted to:

  • Administrators
  • CEOs
  • Admissions & Marketing Professionals
  • PR Professionals
  • Sales Professionals
  • Other interested team members

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LEARNING OBJECTIVES

By the completion of the presentation, attendees will:

  • Recognize the vital role digital marketing can play in developing your community brand and creating awareness among the new generation of digitally savvy seniors and their family members.
  • Identify how an inbound content marketing strategy can provide valuable resources to consumers searching on your site, while helping to convert visits into leads.
  • Describe the channels involved that support this strategy – including pay-per-click advertising, organic search, social media and email.
  • Discuss appropriate and timely responses to negative or fake reviews and how to move beyond them.
  • Recall how to avoid violation of copyright laws when choosing graphics or pictures for your organization’s website and the costly consequences if you do.
  • Explore case study examples and best practices for how digital marketing strategies can demonstrate return on investment (ROI) for aging services organizations.

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MEET THE PRESENTERS

Tyler Larson, Marketing Manager, Imagewërks
Tyler Larson is Marketing Manager at Imagewërks, where he develops strategies to fully integrate brand identities into each touchpoint and deliver maximum value with every interaction. Tyler's lifelong obsession with all things media has led him into nearly every facet of the ad business. While most kids were suiting up for little league, Tyler was booting up his first copy of Photoshop 4.0 and learning the tools of the trade. His early passion for design and production birthed a love affair with brand strategy that whisked him away to Drake University to double major in marketing and creative advertising. Since then Tyler has worked as a copywriter, social media strategist, and creative marketing manager to help brands build lasting connections in the digital space. He landed at IWM to become a tireless advocate for managing and launching SEO and SEM strategies that ensure clients are in front of consumers when and where they need to be.

Tara Stern, Vice President of Business Development, Imagewërks
Tara Stern is Vice President of Business Development at Imagewërks. Tara has more than 15 years of marketing experience, she is well versed in the strategic planning, content, and design and production of print and media advertising. Prior to joining Imagewërks Marketing, she spent eight years in marketing before becoming a director of marketing and adjunct professor at Concordia University. As chief marketing officer at Imagewërks she has built a reputation for successfully creating strategies that produce results and evoke response. In addition, she consistently negotiates substantial media savings for clients, allowing those with limited resources to market as aggressively as possible. Tara drives overarching strategies that guide the creative and production teams toward the generation of targeted, effective marketing solutions.

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CONTINUING EDUCATION

Nursing Home & Assisted Living Administrators
LeadingAge Texas is seeking pre-approval from NAB for 1 clock hour.

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REGISTRATION

FEES (per line/connection)
LeadingAge Texas Member: $85
Non-Member: $105

NOTE: the one line/connection cannot be used across multiple communities/locations

REGISTRATION DETAILS
Because the fee is set per line/connection, please only register one person/main registrant*. Then, upon completion of your registration, email dorothy@leadingagetexas.org with the following information on any additional team members who will be attending via your line/connection who will need continuing education credit:

  • Name
  • Title
  • Email address

*As the main registrant, you will agree to moderate attendance of the webinar for any additional attendees via your line/connection. The details for access/connection & any available handouts will be sent to the main registrant via email 1-2 days prior to the webinar.


Cancellation & Transfer/Substitution Policy

  • No-shows will be billed. No refunds for failure to log-in at the time of the event.
  • Transfers/Substitutions*: Registrations are fully transferable. Transfers must be submitted via email to Dorothy Ferrick no later than 48 hours prior to the Webinar.
  • Cancellations*:
    • A full refund will be given to all cancellations received 10 or more business days prior to the program.
    • A $25 administrative fee will be charged to all cancellations received six to nine business days prior to the program.
    • No refunds will be given to cancellations received five or fewer business days prior to the program.
    • LeadingAge Texas reserves the right to cancel the program due to insufficient enrollment in which case pre-registered participants will be notified and full refunds provided.

*All  transfer/substitution & cancellation requests must be emailed to Dorothy Ferrick, Events & Registration Manager at dorothy@leadingagetexas.org.

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