KEY: TRACKS BY DISCIPLINE & AREAS OF INTEREST
A: Clinical Excellence     B: Operational Success     C: Policy, Regulatory, & Finance
D: Ethics & Leadership     E: Thriving Communities     F: Strengthening Your Workforce

— view the Concurrent Session Grid —

SUNDAY, MAY 19

Power Sessions | 3:00 - 5:00 pm

with Shelly Nanney, RN, RAC-CT, Nurse Manager II, Regions 6-11, Quality Monitoring Program, Health and Human Services Commission

Discover the Key Components of the PDPM, how to prepare and evaluate your facility’s readiness for these changes, and learn what resources and training are available to assist facilities with these upcoming changes.

Tell me more: This session will cover the key components of the PDPM (Patient Driven Payment Model). We will address the necessary steps that facilities need to complete to be ready for this change coming on October 1, 2019. Participants will come away with a better understanding of how to obtain assistance and available resources to assist them in preparation for this significant change for Skilled Nursing Services.

Target Audience: Administrators; Nurses
with Alyse Meyer, Vice President of Advocacy, LeadingAge Texas; Nicole Gann, MS, SPHR, President & CEO, Juliette Fowler Communities; & Lisa Milliken, MA, CCC-SLP, FNAP, CDP, Education Specialist, ASHA CE Administrator, Select Rehabilitation

Come ready to join in a must-have conversation: How can we work to shift the negative images surrounding aging & aging services into positive ones, all while encourage today’s youth to desire & seek a career in our field tomorrow? What if the public understood the reality of today’s older adults? What if America’s pop culture & media embraced & celebrated aging? What if our lawmakers recognized aging policy as a top priority & invested time and energy into serving Aging Americans? What if?

Tell me more: The conversation begins with us as leaders in the field of aging services – join in & learn how we can engage our community & build meaningful partnerships to tangibly achieve these “what ifs” and actively open our doors to welcome new, exciting opportunities. This engaging session will highlight existing LeadingAge Texas resources & solutions (like Partners in Quality & Careers in Aging Services Tools) available, cover examples of worthy programs that LeadingAge members from across the country are currently implementing, and analyze initiatives that are in the works to positively impact the future aging services workforce.

In addition, the conversation will cover the role ageism can play in healthcare, including examples of case studies where older people were not given the correct diagnosis/medical attention based on their age and how we can be advocates for healthcare without preconceived perceptions. Attendees will be encouraged to lead effective conversations, which we could frequently initiate with everyone in our communities, to promote terminology that is not offensive to older people.

Target Audience: C-suite Executives; Executive Directors; Administrators; Assisted Living Staff; HR Professionals; Marketing/PR Professionals; Operations Staff

MONDAY, MAY 20

Opening General Session | 9:15 - 10:30 am

sponsored by UnitedHealthcare Community Plan

with John Cochrane, President & CEO, HumanGood

In a time of deep & sustained disruption throughout all aspects of aging services (healthcare, workforce, customer expectations, regulation), John Cochrane, President & CEO of one of the largest owners & operators of senior living communities, gleans insight from the successes & even the failures of companies within various fields who have similarly faced disruption & translates this learning into action – action you can take to “help older adults be everything they want to be.”

Target Audience: All attendees

Concurrent Sessions | 10:45 am - 12:15 pm

with Margaret Dean, RN, CS-BC, GNP-BC, NP-C, MSN, FAANP, Geriatric Nurse Practitioner, Texas Tech University Health Science Center - Internal Medicine and Pearl Merritt, EdD,MS,MSN,RN,FAAN, Regional Dean, Texas Tech University Health Science Center

This session is designed to help LTC Directors and nursing staff with how to handle delicate situations that might upset the families and other visitors of residents who are demonstrating their affection.

Tell me more: Sexuality in older adult is seen in the LTC setting. Affection is not usually shown the same way as when younger. The normal aging process changes for both male and female. The feeling for closeness and missing their spouse leads to some very delicate situations when visitors are not prepared. Those responsible for care are often frustrated as how to be fair to older adults and to those who come to visit. This interactive presentation covers aging facts, levels of affection, ethics, and creative ways to handle situations. Discussion also includes ethics for when the older adults are impaired when it comes to making decisions.

Target Audience: Assisted Living Staff; Directors of Nursing; LVNs/RNs
with John Cochrane, President & CEO, HumanGood

This session will be a true deep dive into the Opening Keynote – join in to review the dynamics of disruption and discuss how those dynamics affect our field, look at governance and executive roles in navigating a rapidly changing environment, and identify barriers to change and create plans for breaking through.

Target Audience: Board Members; C-suite Executives; Executive Directors; Operations Staff
with Sean Fahey, J.D., Attorney, Hall Render

Using real life examples from discharge and transfer court cases, CMS decisions, and the speaker’s experience, this session will highlight possible survey issues and offer strategies for successful discharge and transfer.

Tell me more: The news headlines hammer facilities for "evicting" residents. The new regulations amplify the existing maze of notice requirements for discharges and transfers. In December 2017, CMS announced a new initiative aimed at slowing the growing trend of illegal evictions of skilled nursing residents. The revised F-Tags provide additional tips to surveyors when reviewing these cases. Resident behavior and non-payment for a stay impact the entire operations of post-acute care facilities and present potentially dangerous and difficult environments for operators along with potentially significant economic considerations.

CMS routinely penalizes post-acute care facilities for not following the rules. Facilities must considering the risks and regulatory analysis, as well as practical considerations (also refer to the Surveyor Guidelines). This session will look at legal and operational aspects of these challenging events: What happens when a resident appeals the discharge? What is a discharge hearing like?

It is time to carefully and objectively evaluate your current discharge planning processes, as well as identify opportunities for improvement that are consistent with what is coming down the road. Real life examples from court cases, CMS decisions, and the speaker’s experience will support participants learning the laws, rules, procedures, and recommended steps. In addition, presentation slides with the steps and tips will serve as an excellent resource for participants.

Target Audience: Administrators; Business Office Staff
with Karyn Nunn, Assistant Director of Not-for-Profit & Regulatory Services, Mueller Prost CPAs + Business Advisors

To learn effective board management, attendees will identify what is needed for an effective board, effectively evaluate board performance, and understand the legal and ethical responsibilities of the board.

Tell me more: There are unique challenges faced by many non-profits, including board management. Join Karyn Nunn for an insightful session designed to provide value to Executive Directors, staff, and board members of not-for-profits.

Target Audience: Board Members; C-suite Executives; Executive Directors; Fundraising/Development Professionals
with Beth Reigart, Registered Occupational Therapist, Clinical Operations Specialist, Functional Pathways

Attendees will come to better understand the innovative strategy of the Continuum Concierge – a service developed to enhance successful resident integration into a new retirement community.

Tell me more: The goal of the Continuum Concierge Service program is to enhance a resident's experience through a comprehensive interdisciplinary approach. Standardized assessments are used to determine current status and areas for potential risk. Results guide the foundation for client-based services needed for full integration into the daily activities of the community. The program can be modified to meet the needs of the community. Full collaboration may include social services, nursing, therapy, activities, wellness and resident programs. The program can be easily modified for implementation across the community’s continuum of care.

Target Audience: C-suite Executives; Executive Directors; Administrators; Activity Professionals
with Jenna M. Bedsole, Shareholder, Baker Donelson

This session will be led by an employment lawyer who specializes in the healthcare space and an HR director who has worked in human resources in the long term care field for over 30 years. The session will focus on employment issues related to the #metoo movement, diversity, and political correctness and the presenters will draw from cases and situations in order to develop a meaningful dialogue among participants. Attendees will receive guidance on best practices and common pitfalls which they can take back to their communities and implement quickly and easily.

Target Audience: C-suite Executives; Executive Directors; Administrators; HR Professionals; Marketing/PR Professionals; Operations Staff

Concurrent Sessions | 2:15 - 3:45 pm

with Kathy Johanns, Program Administrator, Veterans Land Board; Sara Rodriguez, RN, Quality Nurse Manager, Veterans Land Board

Behavior is communication! We need to understand why residents’ behavior changes as they age and what staff can do to be helpful. This session will focus on redirection and communication skills that will make the residents’ and the staff's world less stressful.

Tell me more: Resident "behavior" is just communication. If the staff in long-term care does not know their resident's history and disease process/stages, how can they best care for them? The presenters will educate attendees on how to best handle stressful situations in their own community with regards to resident behavior. How to understand and problem-solve difficult situations. What staff needs to know about resident's history and how that affects how they are cared for. The presenters will share hands-on experience on redirection and communication techniques that work with trauma, dementia, and angry residents.

Target Audience: Administrators; Assisted Living Staff; Nursing Staff; Social Workers
with Georgianne Hewett, Vice President for Development, Wesleyan Homes; Mark Lenhard, LNFA, President & CEO, Wesleyan Homes

Starting with the CEO, engage everyone in your organization to create a culture of giving that will enhance your fundraising efforts and advance your mission.

Tell me more: How many fundraisers do you have working for you? More than you think. From the CEO, to your board, to staff, residents, and volunteers – fundraising is really up to everyone who interacts with potential donors. Re-framing the way your organization thinks about fundraising is the first step to creating a culture of giving that will advance your mission.

Come learn the many ways CEOs and chief development officers can engage the entire organization in fundraising. This session will help you develop internal partnerships, show how everyone in an organization supports donor cultivation, and shift the perception from fundraising being about money to a belief that it is it about mission.

Target Audience: C-suite Executives; Executive Directors; Administrators; Fundraising/Development Professionals; Marketing/PR Professionals
with Alyse Meyer, Vice President of Advocacy, LeadingAge Texas; Joshua Massingill, Policy Consultant, Statecraft LLC; Kaden Norton, Policy Consultant, Statecraft LLC; David Thomason, PhD, Founder & Owner, Advocacy Gauge

Join this session as LeadingAge Texas’ Advocacy Team reviews the events of the 86th Regular Session of the Texas Legislature and discuss potential impacts on aging services providers in Texas.

Target Audience: Board Members; C-suite Executives; Executive Directors; Administrators; Operations Staff
with Cory Macdonald, Attorney, Macdonald Resnevic, PLLC; Leslie J. Friedlander, Assistant Attorney General, Financial Litigation and Charitable Trusts Division, Office of the Attorney General of Texas

The presentation will include an overview of the core duties that nonprofit board members owe to the organizations they serve, including the duties of loyalty, care and obedience. These legal obligations are based on the ethical concept of putting the interests of the organization over personal interests. A representative of the Texas Attorney General will provide an overview of Attorney General oversight of Texas nonprofit corporations, and the presenters will provide real world examples of nonprofit organizations failing to meet legal and ethical requirements. The session will include an overview of processes and strategies that will help minimize legal risk and promote best practices by nonprofits and board members.

Target Audience: Board Members; C-suite Executives; Executive Directors; Administrators; Operations Staff
with Brad Straub, Senior Vice President – Client Services, Greystone; Sue Plasterr, First Vice President, Greystone; Leslie Dominguez, Vice President, Greystone

Changes in consumer preferences, regulations, workforce pressures and construction costs are leading non-profit providers to rethink the role nursing can and should play in their communities.

Tell me more: Non-profits have historically been innovators in the senior living industry, but they have lagged behind for-profits providers in the adoption of new delivery models. Providers are facing workforce pressures and downward trends in reimbursement rates and lengths of stay. Regulations are changing, allowing providers to care for residents longer in assisted living. Construction costs are rising and consumer preferences on where they receive their care are changing.

Given these shifts and changes, many of today’s providers are rethinking the role nursing plays in the continuum, and many are constructing communities that exclude or substantially downsize nursing in the first phase. This session will discuss changes in the resident program, contracts and product offerings that providers are making to expand their markets and diversify their senior living portfolios. What challenges did they face in executing on their plan? What design, programmatic and operational changes are necessary as more residents receive care in an assisted living setting? How does it complement their existing CCRC offerings? Should the marketing of communities change, and, if so, how?

Target Audience: C-suite Executives; Executive Directors; Finance Staff; Marketing/PR Staff; Operations Staff
with Todd Partin, M.MFT, LNFA, CASP, Director of Engagement, Methodist Retirement Communities; Karl Pry, SPHR, Human Resources Specialist, MRC Crestview/MRC The Langford

This session will outline a proven process and impactful techniques for hiring the best candidates, resulting in greater retention.

Hiring the right person does not have to be filled with guess work. Using a scientific approach will increase the odds of finding a person who can do the job, who will be engaged, and who will stay with your organization. Additionally, once a good person has been hired, it is imperative that he/she get acclimated to the work and culture quickly and deliberately. This presentation describes both a hiring and relationship-building process to improve the effectiveness in hiring and to strengthen employee retention in an aging services setting.

Target Audience: C-suite Executives; Executive Directors; HR Professionals; Operations Staff

TUESDAY, MAY 21

Networking Sessions | 8:15 - 9:45 am

[30 minutes of breakfast/networking, then 1 hour of education or roundtable discussion]

Join the Administrators Peer Group for networking and a roundtable discussion.

Join the Chaplains/Pastoral Care Staff Peer Group for networking, fellowship, and a round-table discussion about the hopes, fears, challenges, blessings, that we experience in our work.

with Stuart Jackson, Senior Vice President, Greystone; Brad Straub, Senior Vice President, Greystone

Today’s senior living environment demands that providers constantly reevaluate their pricing and contract structures to ensure that they are positioned appropriately to maximize revenue and expand their missions. This session will outline a comprehensive strategic pricing analysis process that has helped providers nationwide optimize their pricing. Attendees will discover the strategic pricing analysis process, examples of how providers are acting on findings, as well as concrete results. Finally, a review of how providers can test and confirm the financial and actuarial feasibility of new pricing structures and contracts will be discussed.

Tell me more: Non-profit providers can only effectively serve their missions if they’re also effectively managing the financial side of their businesses. Critical components that affect the business include pricing and contract structure. Many providers have maintained dated pricing structures year-to-year and now find themselves at a competitive disadvantage locally. Units priced too high may remain open and cost the provider dearly. Units priced too low will fill quickly — but without maximizing their potential revenue. How do you establish a pricing structure that optimizes revenue and inventory management? Attend this Networking Session to start discovering!

Target Audience: C-suite Executives; Executive Directors; Finance & Operations Staff
with Matt Wilson, CASP, President, Murdock

This session will feature assessments to identify opportunities to improve communication skills, develop leadership competencies, and understand the best strategies for individual and team enhancement. These assessments and coaching practices set individuals and teams apart from their competitors. Your biggest profit potential lives in your people – join the HR Peer Group as we learn strategies to better hire, develop, and retain.

Target Audience: Administrators; HR Professionals

Join your marketing-minded colleagues for networking and a discussion of relevant hot topics happening in today’s senior living marketing field.

with Cory Macdonald, Attorney, Macdonald Resnevic, PLLC

Recent changes to Texas law expanded the pool of employers required to establish nurse peer review committees (NPRCs) to evaluate the nursing practice of both professional and vocational nurses. NPRCs may be used to investigate incidents or to determine whether an assignment is consistent with the Nursing Practice Act. This presentation will examine the statutory and regulatory requirements behind NPRCs, including recent updates to the law. In addition, the presentation will review in detail what is required in written NPRC policies, and present best practices for preparing written policies.

Target Audience: Nurses
Facilitated by Cathy Neece Brown, Director of Development, James L. West Alzheimer's Center

Join the Philanthropy/Development Peer Group for networking and a roundtable discussion.

with Daniel Sternthal, Attorney/Partner, Baker Donelson; Rich Scanlon, Senior Managing Director, Ziegler

Dive into the issues related to servicing seniors who don’t meet the criteria to reside in HUD housing yet are unable to afford high-end CCRCs and discuss what is being done to address the needs of these Aging Texans. In addition, attendees will discover integrated service delivery models and concepts currently trending to bring more quality care to IL residents at the end of the spectrum.

Target Audience: Housing Professionals
with Hayley Moseley, Manager of Life Enrichment, CC Young

Functioning within an interdisciplinary team can be like a card game. We each have our own responsibilities, but we have to pay attention to what the others are doing. This session teaches how to identify trends in people and relationships to have a better functioning team. We will discuss roles of individuals, how power plays a role in relationships, how to pay attention to team members “tells,” and to continue to grow and learn to be a better “player” in the “game.”

Target Audience: Activity Professionals; Social Workers

Concurrent Sessions | 10:00 - 11:30 am

with Michelle Foster Earle, President, OmniSure Consulting

Understand your role and risks related to the Opioid Epidemic, a national crisis that has become the focus of the CDC, the presidency, the DEA, the AMA, and just about any office or agency in the US that has an interest in the health and well-being of our nation’s citizens, including our elders.

Tell me more: In the last couple of years we have seen a class action lawsuit against the NFL for over-prescribing painkillers, city and county governments filing lawsuits against pharmaceutical companies and opioid distributors, payers limiting coverage, professional associations publishing treatment guidelines limiting doses, and state medical boards inundated with licensing actions. Even aging service organizations are being scrutinized by attorneys seeking to file suit against anyone who might have a role in the overuse or abuse of opioids. This session will brief participants on the opioid epidemic and provide guidance for reducing risk in senior care settings.

Target Audience: Administrators; Directors of Nursing; Nursing Staff
with Mark Ingram, BA in Business Management, Principal, SenioROI; Ron Jennette, CEO, Methodist Retirement Communities; Jill Janes, VP of Sales and Marketing, Methodist Retirement Communities

Better understand and analyze the leads in your CRM database and combine that knowledge with the most effective marketing channels for the best lead generation and ROI.

Tell me more: There is a great deal of insight to be gleaned from the data in your CRM. This session will discuss best practices to update and utilize the data in your CRM to drive direct marketing tactics. Participants will be educated on the necessity of ongoing data analysis to determine what is working best with your marketing efforts and better focus your budget on those tactics. Attendees will be given tangible examples and case studies regarding successfully implemented marketing strategies that resulted in a better ROI. Your marketing plan should be updated throughout the year to generate more leads and sales.

Target Audience: C-suite Executives; Executive Directors; Marketing/PR Professionals; Operations Staff
with Rich Scanlon, Senior Managing Director, Ziegler; Brandon Powell, Managing Director, Ziegler

This session is intended to provide the most up-to-date market information for the senior living sector and outline threats, opportunities and promising practices for providers to consider. channels for the best lead generation and ROI.

Tell me more: The senior living and care marketplace is experiencing dynamic times – Never before have the demographics been so pronounced regarding the number of older adults across the next two decades. This presents great opportunity for senior living providers, but at the same time, there are a variety of forces at play, including a competitive healthcare sector, workforce challenges, and changing consumer preferences.

Target Audience: C-suite Executives; Executive Directors; Finance Staff; Operations Staff
with Alana M. Hill, PMP, 2Hill Consulting Services, LLC

This session will help attendees proactively create an environment of trust, create the antidote for distrust and disrespect, and apply techniques to maintain ethics even in conflict situations.

Tell me more: Imagine what the aging services industry would look like if it didn’t have leaders who put ethics first? It would be an uncomfortable place for staff, residents and their families. It takes an intentional effort by leadership at every level to ensure that this is not the case.

Join Change Leadership expert and non-profit servant leader Alana M. Hill, as she shares research and experience on the importance of ethics in leadership. This interactive and entertaining session will leave you with food for thought and strategies you can apply to avoid mistrust and disrespect in your organization.

Target Audience: C-suite Executives; Executive Directors; Administrators; Operations Staff; Social Workers
with Rose Saenz, LVN, CALM, LNFA, Development Director, Pi Architects; Bryan Warne, Professional Landscape Architect, Director of Landscape Architecture, Pi Architects

This session will cover the fundamental basis behind the various dimensions of wellness and its effect on longevity, quality of life, and happiness and will give leaders practical uses of outdoor spaces and ideas on how to practically incorporate them into their existing wellness activity programs.

Tell me more: Participants will understand background behind a wellness program and how it impacts residents quality of life, longevity, and overall happiness. The session will explore research and findings such as Blue Zones and Dr. Bill Hettler. Most importantly, attendees will actively participate in an exercise translating Wellness Dimensions into daily activity programming giving them actionable items to implement.

A large part of wellness is access to nature and connection to oneself – studies show a person who is well-balanced in all dimensions of wellness lives longer, healthier, and has a much more active lifestyle. In addition, such access contributes to significant decrease in stress and increase in joy along with many more benefits. Many times, we struggle with risk and visualizing what residents can do outside. Landscape Architect, Bryan Warne will demonstrate creative utilization of spaces in line with program use.

Target Audience: Administrators; Activity Professionals; Operations Staff
with Joyce Lamilla, M. Ed, RD/LD, FAND, Director, Business Development & Nutrition Services, Ben E. Keith Foods

Developing a culture of well-being is far more beneficial than simply developing a wellness program. The strategies covered in this session will help your organization create lasting positive change in employees' well-being.

Tell me more: Workers experiencing poor health and well-being in the workplace may be less productive, make lower quality decisions, be more prone to absenteeism, and make consistently diminishing overall contributions to the organization. Employee wellness impacts the bottom line directly. Although wellness programs have been shown to positively change employees' health and lifestyle behaviors, which in turn, positively impact their organizations, employers that invest in shifting their culture to one of well-being are able to build and sustain better well-being over time and achieve even greater benefits in terms of reduced health care costs as well as greater productivity and performance. In this session, we will discuss leadership strategies for improving the physical, social and emotional health of your employees without breaking the bank.

Target Audience: C-suite Executives; Executive Directors; Administrators; HR Professionals

Concurrent Sessions | 1:45 - 3:15 pm

with Jerri Lynn Ward, J.D., Attorney/Owner, Garlo Ward, P.C.

This session will educate the audience on the details and implications of the new process and guidelines and to provide ideas and strategies for successfully navigating them. The audience will learn strategies for preparing for surveys under the new process, for managing resources during the process, and how to effectively deal with the outcomes of such surveys.

Target Audience: Administrators; Directors of Nursing; Nursing Staff
with John Franklin, Managing Director and Group Head, BB&T Capital Markets

For-profit providers are growing faster than their not-for-profit peers due to streamlined decision-making processes. It is imperative not-for-profits be proactive so that they too can consider affiliation/sponsorship/merger opportunities when they arise. This session will explore the market dynamics and explain how not-for-profits can prepare themselves for these future opportunities.

Target Audience: Board Members; C-suite Executives; Executive Directors; Finance Staff
with Brady Dalrymple, MBA, Business Owner, Squared Business Solutions; Stephanie DeWees, HSE, LPN, LNHA, Business Owner, Squared Business Solutions; Stephanie Christopher, Business Owner, Squared Business Solutions

During this session, participants will learn the detail and how to calculate the PDPM rate using all components, while also being provided strategies on how to approach PDPM and optimize its effectiveness. In addition, this session will cover the many components that drive our Five-Star rating, specifically PBJ, and help participants analyze PBJ data before it is submitted to CMS.

Tell me more: The Patient-Driven Payment Model (PDPM) is significantly changing the Medicare Part A reimbursement system for SNFs by linking resident care needs rather than volume of services provided. PDPM will primarily be based upon specific resident characteristics and care needs, which is supported by the expansion of case-mix index payment components. It will be imperative for SNFs to understand the impact to facility processes and reimbursement. Providers will be able to understand the detail of these metrics to determine payment rates and utilize the tools provided to evaluate current processes and determine strategies for approaching PDPM.

Participants will be supplied with specific detail and best practices on how to analyze the Payroll-Based Journal data being submitted to CMS. We will provide actual examples and go through the step-by-step process of how providers can calculate the Staffing Five-Star rating before any information gets submitted to CMS. Participants will be able to utilize tools and processes shared during the presentation to understand how to create successful submissions and become aware of what the impact will be on the Five-Star rating based upon the PBJ information being submitted.

Target Audience: C-suite Executives; Finance/Operations Staff; Administrators
with Daniel Sternthal, Attorney/Partner, Baker Donelson; Sandra A. Tamez, Executive Director, Fair Housing Council of Greater San Antonio

This session will be led by a fair housing advocate and a senior housing/LTC attorney and will discuss the background of the fair housing act.

Tell me more: Participants will learn about Fair Housing enforcement efforts from the perspective of a fair housing advocate, including under cover testing methodology; complaint assessment; and investigation. The presenters will discuss hot Fair Housing Act topics in the long term care field, including service animals, comfort animals, private duty aides, and other reasonable accommodations. Attendees will review recent Fair Housing trends in the long term care field, including recent litigation involving hearing-impaired residents.

Target Audience: C-suite Executives; Executive Directors; Administrators; Operations Staff; Social Workers
with Iris Bowden, Director of Life Enrichment, EdenHill Communities

Learn how using memory cafe as a marketing/community service serves folks with dementia and their loved ones and its successes serve the senior living community providing the cafes as well as a broader population including providers, other senior services, and families searching for answers.

Tell me more: The impact of memory cafes is widespread and touches the lives of the attendees in indescribable ways. One attendee states that it has caused her family to not only survive her mom's dementia but thrive through it. Another admits discovering that you have to be in the moment to enjoy the moment - however many of those moment there are. Discover the simplicity of giving hope using 'simple' tools like the alphabet, a game called Left Center Right, music/drumming, and even busy boxes (the perfect answer to a caregiver stress). Lightening the load of stress caused by dementia equals joy unspeakable!

Target Audience: Activity Professional; Memory Care Professionals; Social Workers
with Robert "Bob" Lane, CNHA, FACHCA, Director, BKD CPAs & Advisors

Supporting front-line supervisors and department heads through education contributes to a positive organizational culture. Learn a different way of approaching supervision of direct care-givers and other front-line staff; coaching skills vs. traditional methods.

Tell me more: In this session, participants will learn how coaching skills empower the supervisor to strengthen the work relationship with the employee, resulting in reduced staff turnover, enhanced clinical and satisfaction outcomes, and reduced operating cost to the organization. The "expectations gap" is created when a front-line supervisor's perception of what their role is differs from the expectation of leadership. If left unaddressed, variation in approaches can negatively impact organizational culture, which has a ripple effect on morale, retention, and ultimately, care.

Target Audience: Administrators; HR Professionals; Operations Staff

Concurrent Sessions | 3:30 - 5:00 pm

with Yvonne Seifert, RN, Director of Clinical Services, Methodist Retirement Communities; Elaine Sherrouse LVN RAC-CT, MDS Coordinator, MRC Creekside; Cynthia Burt, RN/MDS Coordinator, MRC The Crossings

This session will cover items that affect the Quality Measures, especially with regard to Five-Star, Value-Based Purchasing, and the Quality Reporting Program. In addition, the session will highlight the importance of interdisciplinary communications, specifically with regard to what MDS nurses need from DONs and Administrators.

Target Audience: DONs; Nursing Staff
with Tom Mann, Principal, Chief Marketing Innovation Officer, Love & Company; Lisa Pearre, Principal, EVP of Client Services, Love & Company

Senior living is growing more and more competitive – join in this session to learn how to create a marketing roadmap for optimal success for your entire management team & begin preparing to be on top of the ever-changing market.

Tell me more: This session details an attainable vision and a clear road map for how your marketing function can and should involve every member of the management team to achieve success in each executive function: CEO, CFO, COO, CIO, and the HR function. In addition, this session will look at four key ways that any senior living community can and should begin phasing in changes to its marketing strategy: Aligning your product and programing to the needs and interests of late Silents and early Boomers; Transitioning from print-driven to digital-driven lead generation; Offering prospects an experiential community, rather than a need-driven choice; Leveraging technology to better integrate your sales team with your marketing efforts.

Target Audience: C-suite Executives; Executive Directors; Finance Professionals; Marketing/PR Professionals; HR Professionals
with Rahim Habib, Senior Associate, CliftonLarsonAllen LLP; Matthew Wocken, Principal, CliftonLarsonAllen LLP

The session will focus on the evolving role that skilled nursing plays in the overall strategy of Life Plan Communities, describe the national trends impacting life plan community-based skilled nursing facilities, and identify the financial and quality indicators that have the largest impact on your organization.

Tell me more: As Life Plan Communities (LPCs) evolve, many are rethinking the role of the skilled nursing facility (SNF) as a part of their community. Some LPCs are downsizing their SNF, while others are completely moving away from providing skilled nursing services. Those communities that are maintaining their SNF are looking to better understand its performance and how it compares to similar organizations - particularly other LPC-based SNFs. Understanding the financial and quality data of LPC-based skilled nursing facilities enables us to explore the role that SNFs play within a LPC and how it impacts the overall financial results of the community.

Target Audience: C-suite Executives; Executive Directors; Finance & Operations Staff
with Kendra Jensen Belfi, MD, CMD-R, FACP, Respecting Choices First Steps and Last Steps Instructor, retired

Discover how in-depth goals of care conversations leading to an actionable order set (MOST) can positively impact the end of patients lives and decrease moral distress for families and staff.

Tell me more: This session will familiarize participants with both the Texas MOST (POLST) form and the conversational skills which should accompany the completion of this form. Data concerning the effectiveness of this program in other states will be presented. Examples of the best way to structure these conversations including a video example of a CPR decision conversation with the daughters of an Alzheimer's Disease patient will be used. The current status of the use of this form in Texas will also be presented.

Target Audience: Administrators; Chaplains/Pastoral Care Staff; Nursing Staff; Social Workers
with George Linial, President & CEO, LeadingAge Texas (facilitator) and panelists: Patrick Crump, President & CEO, Morningside Ministries; Kent Herring, CEO, Family Eldercare

Learn how expanding services & bringing the community into your walls is not only beneficial to residents, staff, and the community, but also is key to remaining at the top of the ever-changing senior living market.

Target Audience: C-suite Executives; Marketing/PR Professionals; Social Workers
with Peter Corless, Executive Vice President, OnShift

A recent senior care perception survey revealed only 16% of respondents would consider working in aging services; this presentation will share key tactics that provide a distinct advantage in the talent search, including utilizing the latest technologies.

Tell me more: In an increasingly competitive talent market challenged by caregiver shortages, high turnover and an aging population with more sophisticated care needs, senior care leaders must get staffing right to compete. That means evolving recruiting, retention and scheduling strategies to ensure the right people are at the bedside to provide high quality care.

Join this interactive session for a 360-degree workforce discussion. Get insights into the key workforce issues that face the aging services industry and how providers are addressing them. The session will explore current staffing regulations and how providers are implementing predictive solutions to improve operational, financial and clinical outcomes to achieve organizational goals. In addition, we will examine how organizations attract, retain and develop their team members. As new generations continue to enter the workforce, it’s time to rethink your recruitment strategy, such as incorporating text messaging into your recruitment efforts to accommodate candidate communication preferences.

Target Audience: C-suite Executives; Administrators; HR Professionals

WEDNESDAY, MAY 22

Closing General Session | 8:15 - 9:45 am

co-sponsored by Humana
with Hugh Brown, CEO, St. David’s Georgetown Hospital

This keynote will help attendees understand the impact of mission and values in creating a sustainable high-performance culture, know how to effectively implement an effective employee selection process to recruit and retain high performing staff, and intentionally make personal, positive connections with co-workers and staff to improve engagement and drive teamwork.

Tell me more: People instinctively want to be part of something great, and high-performing organizations intentionally attract those who share common values and a passion for their mission. Creating a workplace culture where like-minded, high performing individuals can serve and achieve their very best starts with establishing a “common why” and is secured by empowering every person to be a “guardian” of that culture. This session will provide specific tactics that have been proven to drive teamwork and improve employee engagement in any type of organization.

Target Audience: All attendees

Power Sessions | 10:00 - 11:30 am

with Juliet Kerlin, Director, Program & Research Partnerships, It's Never 2 Late

Understand the effective implementation of person-centered engagement technology as a non-pharmacological intervention to help support a better person-environment fit to delay physical and cognitive decline. This session will dive into the evolution of gerontechnology, the role of engagement technology to improving quality of life and quality of care, how engagement technology can provide a strength-based approach to improve opportunities for success, and will assess research evaluating engagement technology programs and anecdotal evidence of how these programs can optimize the quality of care of people living with dementia.

Tell me more: Senior living professionals are looking to improve clinical and quality of life outcomes for their residents. Person-centered engagement technology programs provide opportunities to care for residents undergoing physical and cognitive decline by focusing on their strengths and interests and by encouraging self-expression and personal development. This strength-based approach results in a better person-environment fit, which is essential to increase self-esteem, enhance confidence and improve the quality of life for all residents. Engagement technology programs that engage and motivate can facilitate enriched interactions and allow staff to recognize that well-being encompasses all the dimensions of personhood—mind, body and spirit.

Target Audience: Administrators; Activity Professionals; DONs; Nursing Staff
with Hugh Brown, CEO, St. David’s Georgetown Hospital; Mark Lenhard, LNFA, President & CEO, Wesleyan Homes

Join the Closing Keynote Speaker, Hugh Brown, CEO, St. David’s Georgetown Hospital as he dives deeper into establishing a mission-driven culture and discusses how he personally came to connect more closely with the Post-Acute Care Providers in his community. Representing one such provider is Mark Lenhard, LNFA, President & CEO, Wesleyan Homes who will present alongside Hugh.

Tell me more: Both Hugh & Mark will describe the circumstances that caused them to move from simply co-existing as an acute care provider and a post-acute care provider in the market to moving to closely cooperating and aligning in terms of quality & culture and the positive impacts that have come from that move.

They will also dive into specific tactics they both use that have benefited each of their organizations, such as: Establishing a mission-driven culture; Implementing various recruitment, onboarding and retention strategies to attract and keep high performing staff; Using a structured communication framework (AIDET) to reduce patient anxiety and improve patient satisfaction; Collecting actionable feedback from staff using evidence-based questions during intentional leader “rounds” on employees; Transparently tracking the implementation of action items gleaned from staff using stoplight reports.

Target Audience: C-suite Executives; Executive Directors; Board Members; Finance & Operations Staff
with Danny Mack, MDiv, Director of Spiritual & Social Services, Christian Care Senior Living Community

Attendees will be able to determine their current leadership style and consider adopting new trends in leadership.

Tell me more: The leadership game is changing and new rules are emerging. This interactive presentation will reveal the roots of modern leadership principles and discuss how cultural, economic and business models are transitioning to a new style of leadership. Leaders will be able to identify their current leadership style and will be given the tools to refine their approach to leadership. This will not be a sit and listen presentation… it will be an experiential, interactive, participatory and communicative learning event.

Target Audience: All Attendees
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