News & Press: Member Highlights

Buckner Launches Gold Ribbon Campaign in Support of Senior Living

Wednesday, May 13, 2020   (0 Comments)
Posted by: Julianna Ems
Share |

DALLAS (May 11, 2020) – In order to increase awareness of senior living residents and the frontline workers caring for them during the COVID-19 pandemic, Buckner Retirement Services is launching a ribbon campaign titled Going Gold for Senior Living. Texas residents are encouraged to show their support of senior living communities by displaying a gold ribbon outside their homes during the months of May and June.

All six Buckner senior living communities across Texas are hosting drive-thru ribbon pick-up events on Monday, May 11 for family members of residents and staff. Three-foot pieces of gold ribbon will be distributed.

National campaigns such as Light it Blue have asked others to show support for healthcare workers on the frontlines of the coronavirus pandemic. Healthcare workers is a broad category including hospitals, emergency responders, clinics, and senior living communities. By launching the Going Gold for Senior Living campaign, Buckner is focusing specifically on the senior living workers – from nurses to dining services, maintenance, administration and more. Each of these jobs is integral in mitigating risk for residents.

Charlie Wilson, senior vice president of Buckner Retirement Services, said he is proud of the work and service by his staff, and thankful for the continuation of support from residents as social distancing measures continue. 

“The health and safety of our staff and residents are of utmost importance to us,” said Wilson. “All of our associates are a shining example of what it means to be selfless and inspire happiness in the lives of senior adults. As one of the most vulnerable populations, our residents sacrifice family visits to help reduce risks for their neighbors. By displaying a gold ribbon outside your home, you can recognize the selfless actions and personal sacrifices made by senior living residents and staff.”

It is Wilson’s hope that other senior living communities and nursing facilities across Texas and the U.S. will join in the gold ribbon campaign.

“We are committed to generating awareness through the Going Gold Ribbon campaign across the state of Texas and nationally. Whether you have a family member or friend residing or working in a senior living community, or you just want to show your appreciation and support, we hope you’ll join us and go gold,” said Wilson.

All Buckner senior living communities have observed strict visitation restrictions since March 13, as well as thorough employee screening procedures. All protocols are consistent with guidelines and recommendations of the Center for Disease Control and Prevention, Centers for Medicare and Medicaid Services and Texas Gov. Greg Abbott.

Buckner’s six communities include Buckner Villas in Austin, Parkway Place in Houston, Ventana by Buckner in Dallas, Calder Woods in Beaumont, Westminster Place in Longview, and Baptist Retirement Community in San Angelo.

Anyone who would like to support senior living communities is encouraged to purchase gold ribbon from local craft stores while following social distancing regulations and practicing personal hygiene when in public. Gold ribbon is also available through online retailers.


About Buckner Retirement Services:
Buckner Retirement Services is a nonprofit senior living organization dedicated to enhancing the quality of life for senior adults and their families by promoting an active, healthy lifestyle while maintaining their independence and dignity. Buckner Retirement Services is part of Buckner International, a global faith-based ministry serving more than 350,000 people each year in Texas and six countries worldwide. For more information, visit BucknerRetirement.org.



Media Contact: 
Kayla Ivy 
Media Relations Coordinator
kivy@buckner.org
214.215.9171 (cell)