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Member Highlight: C. C. Young Engages Greystone for Marketing Advisory & Strategic Planning Services

Thursday, November 30, 2017   (0 Comments)
Posted by: Dorothy Taylor
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For nearly 100 years, C. C. Young has provided community and care to seniors in the Dallas area. Today, the non-profit organization is preparing for The Vista, a new transitional living center, and The Terraces, the new Independent Living residences. The organization is also working on a strategic path for future service to seniors in the Dallas area and beyond.

With these projects in progress and upcoming, C. C. Young is pleased to announce the retention of Greystone as a strategic consultant. Greystone will provide advisory services in 3 specific areas:

1. The Vista: Healthcare Marketing Advisory Services


Greystone will support C. C. Young’s marketing team as it prepares for the opening of The Vista, a state-of-the-art transitional living center currently under construction on the C. C. Young campus. The Vista will include skilled nursing, memory care, assisted living, rehabilitation, and more services for local seniors.

2. The Terraces: Independent Living Marketing Advisory Services

Greystone will also support C. C. Young’s marketing team in filling the new Independent Living residences currently being designed with 134 modern one-, two-, and three-bedroom homes with breathtaking views of White Rock Lake.

3. The Future: Strategic Planning Advisory Services

Greystone will support leadership and Board Members as they strategically refine next steps in their strategic plan and vision for the future of this long-standing senior living campus.


“Our current projects and next steps on strategic planning are essential to the future of C. C. Young and our ability to continue serving the seniors of Dallas by providing exceptional lifestyles and exceptional care,” said Russell Crews, President and CEO of C. C. Young. “By working with Greystone as a strategic advisor and consultant, we have access to a base of experience and knowledge that will help us make the best decisions and take the best actions on behalf of our organization and the residents it serves.”

Since 1982, Greystone has served as a trusted advisor to more than 500 senior living providers in 42 states. This new relationship with C. C. Young gives Greystone the opportunity to bring its real-time, nationwide experience to a provider located less than 20 miles from its corporate headquarters.

“We are honored to work with an organization like C. C. Young, a senior living and care provider with such a long history of serving seniors and such a bright future ahead,” said Greystone co-CEO John Spooner. “We look forward to working with this highly respected organization, and we look forward to applying our experience, knowledge and skills toward seeing C. C. Young leadership’s vision for the future become a reality.”

Source: Emily Maldonado / Brynn Bagot Public Relations

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